What do you mean by a business plan? A business plan can be viewed as a method of creating a roadmap having a main intention to achieve the goals of the business. Every business plan would involve the partners of the firm coming together with innovative ideas, strategies, plans and putting them together to form … Read more
The STP Marketing Model is widely known today as it plays a crucial role in increasing the company’s sales by communicating personalised messages to attract the right audience. STP stands for Segmentation, Targeting and Positioning. This three-step model will help you elevate your sales, but it’s vital to know more about all three steps before … Read more
Marketing functions are the basic foundation for the task that marketers and their team do. Each function consists of a set of responsibilities for the marketing team to organi, design, and implement a successful marketing campaign. These are some widely accepted marketing functions that support the overall tasks of a marketer.