Marketing functions

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Marketing functions are the basic foundation for the task that marketers and their team do. Each function consists of a set of responsibilities for the marketing team to organi, design, and implement a successful marketing campaign.

These are some widely accepted marketing functions that support the overall tasks of a marketer.

  • Selling: it is the function that comprises communicating to the consumers and pursuing sales leads. It helps in building relationships with the customers. Effective communication can help you distinguish your brand with the competitors.
  • Promotion: it helps in promoting the brand awareness of your product or service. It helps in emphasizing potential customers toward your brand. Some of the strategies of marketing involve:
  1. Email marketing
  2. Public relations
  3. Digital advertising 
  4. Content marketing
  5. Brand partnership
  6. Influencer marketing
  7. Campaigns
  • Product management: it is the process of designing, developing and improving your products and services. The marketer needs to make sure that your products meet the consumer needs. Some product management strategies are:
  1. Analyzing the competitors
  2. Communication with the customers
  3. Implementing feedbacks
  4. Conducting market research
  5. Coordinating with departments
  • Pricing: this function involves many factors of cost and value of the product. The price of your product and service needs to be in between the cost of production and the perception of the customer for the value of your product.
  • Marketing information management: the marketing strategies can be optimized depending go  the data and information of the consumers. The data relates to your target audience and consumers.
  • Financing: it involves the securing of your funds and capital to create execute the marketing campaigns. The key is to strategize a sustainable marketing campaign with the available budget or finance available.
  • Distribution: it is the process of transferring your products and services to the end consumers. Some methods of distribution include: 
  1. Online stores
  2. Catalogs
  3. Cold calls
  4. Retail stores
  5. Wholesalers