Fardeen Sheikh

The STP Marketing Model is widely known today as it plays a crucial role in increasing the company’s sales by communicating personalised messages to attract the right audience. STP stands for Segmentation, Targeting and Positioning. This three-step model will help you elevate your sales, but it’s vital to know more about all three steps before … Read more

Marketing functions are the basic foundation for the task that marketers and their team do. Each function consists of a set of responsibilities for the marketing team to organi, design, and implement a successful marketing campaign. These are some widely accepted marketing functions that support the overall tasks of a marketer.